The first Comme des Garçons Parfum was launched in 1994 with the intention of expressing the brand’s essence through smell.
Its debut ushered in a series of bold advertising that we all still remember — featuring visuals that play up the idea of smell from soapy sponges, to textural motifs and typography play, to showcasing its iconic bottle in its true beauty.
With over 100 fragrances in the past 30 years, CDG has broken new ground in scent and design. From the first perfume's iconic glass bottle, which was designed to lie horizontally to ones adorned in red velvet, hand-knitted fabric, even made to look like concrete. The iconic packaging is only a nod to what’s inside: Odeur 53 (1999) features an abstract blend of industrial aromas (has been described as smelling like a mix of cleaning products, freshly printed paper, and warm electronics); Comme des Garçons 2 (2002) has been considered groundbreaking for its use of ink as a key note; Comme des Garçons Wonderwood (2010) takes a unique, green and fruity approach to a wood-based fragrance.
The release of Odeur 10 today celebrates Comme des Garçons Parfums’ 30th anniversary. Inspired by Eau Oxygénée (french for hydrogen peroxide), Odeur 10 is the fourth “anti perfume” fragrance in the Odeur line. It perfectly embodies Rei Kawakubo’s mantra: “A perfume that works like a medicine and behaves like a drug.”
